SIMPLY GOOD FOOD by BERJAYA GROUP
The Menu Design
Our collaboration with Simply Good Food was the largest menu design project I’ve ever worked on. From the initial design concepts to discussions about the photography style, we worked closely with the founder to ensure that their vision was fully reflected in the final menu.
The founder wanted a menu that told a story—not just a basic layout of dishes and prices, but one that expressed the essence of the ingredients and emphasized the importance of healthy eating. The overall design incorporated minimalist hand-drawn illustrations combined with light cartoon style linework, giving the menu a lively and vibrant feel.
Lifestyle Concept Photoshooting & Design
For the photography, we included a lot of environmental and human touch elements, so the menu wouldn’t just be about food and numbers—it would also capture the atmosphere and spirit behind the dining experience.
Inner Page of Menu Design
Inner Page of Menu Design
