SHUHU
Pampering your skin with the passions of SUQRE
SHUHU is a brand specializing in comfortable underwear, designed to embody the concept of effortless comfort, as suggested by its name. Beyond just comfort, SHUHU also focuses on aesthetics, offering stylish and visually appealing underwear to complement a woman’s intimate wardrobe—bringing both comfort and beauty to everyday essentials.
Seasonal Collaboration: Mystery Box Underwear
This collaboration revolves around SHUHU’s seasonal theme of blind box underwear, emphasizing a playful, 3D, and adorable design direction—evoking the excitement of unboxing surprises.
For the packaging, we maintained a soft pastel color palette—featuring shades of pink, purple, and blue—to enhance the brand’s cozy and charming aesthetic. Elements like hearts, lingerie, and other playful motifs were incorporated in 3D embossed textures, adding a tactile and visually engaging touch.
Playful yet sophisticated
In contrast, the shipping box features a bold color scheme with a minimalist layout, allowing the SHUHU logo to stand out. This contrast enhances the excitement of unboxing—revealing the delicate and pastel-toned packaging inside upon opening.
